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Intel has unveiled a refresh of its iconic brand identity, introducing the slogan "That's the power of Intel Inside" to reconnect with consumers and highlight the chipmaker's role in modern computing. The new campaign resurrects the familiar "Intel Inside" theme that helped transform the company into a household name in the 1990s, when Intel's marketing strategy directly targeted consumers rather than system designers. Brett Hannath, Intel's chief marketing officer, said the message reflects the company's belief that its products can unlock potential for employees, customers, consumers and partners. The original "Intel Inside" campaign, launched in 1991, revolutionized tech marketing by making processors a key selling point for PCs with its recognizable sticker and five-note jingle. The strategy helped Intel differentiate itself from competitors like AMD and Cyrix during the PC market explosion.

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Despite promises of more efficient streaming, the AV1 video codec hasn't achieved widespread adoption seven years after its 2018 debut, even with backing from tech giants Netflix, Microsoft, Google, Amazon, and Meta. The Alliance for Open Media (AOMedia) claims AV1 is 30% more efficient than standards like HEVC, delivering higher-quality video at lower bandwidth while remaining royalty-free. Major services including YouTube, Netflix, and Amazon Prime Video have embraced the technology, with Netflix encoding approximately 95% of its content using AV1. However, adoption faces significant hurdles. Many streaming platforms including Max, Peacock, and Paramount Plus haven't implemented AV1, partly due to hardware limitations. Devices require specific decoders to properly support AV1, though recent products from Apple, Nvidia, AMD, and Intel have begun including them. "In order to get its best features, you have to accept a much higher encoding complexity," Larry Pearlstein, associate professor at the College of New Jersey, told The Verge. "But there is also higher decoding complexity, and that is on the consumer end."

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It's going to happen to you one day, so get your ducks in a row

As Benjamin Franklin famously said: "An ounce of prevention is worth a pound of cure," and that's especially true when it comes to disaster recovery.…

databasecowgirl writes: Commenting in The Times on the absurdity of Meta's copyright infringement claims, Caitlin Moran defines Schrodinger's economics: where a company is both [one of] the most valuable on the planet yet also too poor to pay for the materials it profits from. Ultimately "move fast and break things" means breaking other people's things. Or, possibly worse, going full 'The Talented Mr Ripley': slowly feeling so entitled to the things you are enamored of that you end up clubbing out the brains of your beloved in a boat.

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Arm-based silicon to help Google hardware muscle in on territory of Microsoft's own Arm-based PCs

MediaTek is bringing out a new chip for Chromebooks that blurs the boundary with Copilot+ PCs, sporting an 8-core CPU cluster and a neural processing unit (NPU) rated at 50 TOPS.…

Microsoft has pulled back on data center projects around the world, suggesting the company is taking a harder look at its plans to build the server farms powering artificial intelligence and the cloud. From a report: The software company has recently halted talks for, or delayed development of, sites in Indonesia, the UK, Australia, Illinois, North Dakota and Wisconsin, according to people familiar with the situation. Microsoft is widely seen as a leader in commercializing AI services, largely thanks to its close partnership with OpenAI. Investors closely track Microsoft's spending plans to get a sense of long-term customer demand for cloud and AI services. It's hard to know how much of the company's data center pullback reflects expectations of diminished demand versus temporary construction challenges, such as shortages of power and building materials. Some investors have interpreted signs of retrenchment as an indication that projected purchases of AI services don't justify Microsoft's massive outlays on server farms. Those concerns have weighed on global tech stocks in recent weeks, particularly chipmakers like Nvidia which suck up a significant share of data center budgets.

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Founder shares 4K Altair BASIC source ahead of 50th anniversary

Microsoft co-founder Bill Gates has shared the 1975 source code for Altair BASIC.…

Longtime Slashdot reader theodp writes: A coalition of Washington state business leaders -- which includes Microsoft President Brad Smith and Amazon Chief Legal Officer David Zapolsky -- released a letter Wednesday urging state lawmakers to reconsider recently proposed tax and budget measures. "I actually think it's an almost unprecedented outpouring of support from across the business community," said Microsoft's Smith in an interview. In their letter, which reads in part like it could have been penned by a GenAI Marie Antoinette, the WA business leaders question whether any more spending is warranted given how poorly Washington's 4th and 8th graders compare to children in the rest of the nation on test scores. The letter also laments the increase in WA's homeless population as it celebrates WA Governor Bob Ferguson's announcement that he would not sign a proposed wealth tax. From the letter: "We have long partnered with you in many areas, including education funding. Despite more than doubling K-12 spending and increasing teacher salaries to some of the highest rates in the nation, 4th and 8th grade assessment scores in reading and math are among the worst in the country. Similarly, we have collaborated with you to address housing and homelessness. Despite historic investments in affordable housing and homelessness prevention since 2013, Washington's homeless population has grown by 71 percent, making it the third largest in the nation after California and New York, according to HUD. These outcomes beg the question of whether more investment is needed or whether we need different policies instead." Back in 2010, Smith teamed with then-Microsoft CEO Steve Ballmer and then-Amazon CEO Jeff Bezos to fund an effort to defeat an initiative for a WA state income that was pushed for by Bill Gates Sr. In 2023, Bezos moved out of WA state before being subjected to a 7% tax on gains of more than $250,000 from the sale of stocks and bonds, a move that reportedly saved him $1.2 billion in WA taxes on his 2024 Amazon stock sales.

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Espionage? Botnets? Trying to exploit a zero-day?

Someone or something is probing devices made by Juniper Networks and Palo Alto Networks, and researchers think it could be evidence of espionage attempts, attempts to build a botnet, or an effort to exploit zero-day vulnerabilities.…

To be fair, it sounds like the team has ironed out the more controversial features

Comment The latest version of Zorin OS, a popular Windows-macOS-like Ubuntu Linux remix, looks good, but there's one change that causes this vulture some concern.…

ProtectEU plan wants to have its cake and eat it too

The EU has issued its plans to keep the continent's denizens secure and among the pages of bureaucratese are a few worrying sections that indicate the political union wants to backdoor encryption by 2026, or even sooner.…

Tariff moves threaten supply chain stability

The cost of buying servers for business will inevitably rise as a result of US President Donald Trump's trade policies, at least in the short term, as uncertainty grips the supply chain.…

The European Space Agency's short film Space Debris: Is it a Crisis? highlights the growing danger of orbital clutter, warning that "70% of the 20,000 satellites ever launched remain in space today, orbiting alongside hundreds of millions of fragments left behind by collisions, explosions and intentional destruction." Inkl reports: The approximately eight-minute-long film "Space Debris: Is it a Crisis?" attempts to answer its conjecture with supportive statistics and orbital projections. [...] The film also mentions that the kind of Earth orbit matters when discussing whether we're in a space junk "crisis" -- though unfortunately, orbits at risk appear to be those with satellites that help with communication and navigation, as well as our fight against another primarily human-driven crisis: global warming. Still, the film emphasizes that solutions ought to be thought of carefully: "True sustainability is complex, and rushed solutions risk creating the problem of burden-shifting." You can watch the film on ESA's website.

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Recovery's never been harder in today's tangled, outsourced infrastructure

Comment Disaster recovery is getting tougher as IT estates sprawl across on-prem gear, public cloud, SaaS, and third-party ITaaS providers. And it's not floods or fires causing most outages anymore - ransomware now leads the pack, taking down systems faster than any natural disaster.…

Former official also points to processes driving up the cost of IT investment

The UK government does not have a clear picture of what it is spending on digital technology, and its approach to buying associated services and products drives up the cost of investment, MPs have heard.…

Think tank report backs data mining for machine learning, leaving artists and rights holders behind

Opinion Former UK prime minister Tony Blair became famous for standing shoulder to shoulder with allies, even though the fallout from the Iraq war forever sullied his reputation. Nonetheless, the institute that bears his name makes it clear who it stands with when it comes to using copyrighted material to fuel the expansion of machine learning into every human domain.…

Amazon and United Launch Alliance will launch 27 full-scale satellites on April 9 as part of Amazon's Project Kuiper, marking the company's first major step toward building a global satellite internet network to rival SpaceX's Starlink. GeekWire reports: ULA said the three-hour window for the Atlas V rocket's liftoff from Cape Canaveral Space Force Station's Space Launch Complex 41 in Florida is scheduled to open at noon ET (9 a.m. PT) that day. ULA is planning a live stream of launch coverage via its website starting about 20 minutes ahead of liftoff. Amazon said next week's mission -- known as Kuiper-1 or KA-1 (for Kuiper Atlas 1) -- will put 27 Kuiper satellites into orbit at an altitude of 280 miles (450 kilometers). ULA launched two prototype Kuiper satellites into orbit for testing in October 2023, but KA-1 will mark Amazon's first full-scale launch of a batch of operational satellites designed to bring high-speed internet access to millions of people around the world. [...] According to Amazon, the Kuiper satellite design has gone through significant upgrades since the prototypes were launched in 2023. Amazon's primary manufacturing facility is in Kirkland, Wash., with some of the components produced at Project Kuiper's headquarters in nearby Redmond. The mission profile for KA-1 calls for deploying the satellites safely in orbit and establishing ground-to-space contact. The satellites would then use their electric propulsion systems to settle into their assigned orbits at an altitude of 392 miles (630 kilometers), under the management of Project Kuiper's mission operations team in Redmond. Under the current terms of its license from the Federal Communications Commission, Amazon is due to launch 3,232 Kuiper satellites by 2029, with half of those satellites going into orbit by mid-2026.

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Stamp it out: Infostealer malware at German outfit may be culprit

Britain's Royal Mail is investigating after a crew calling itself GHNA claimed it has put 144GB of the delivery giant’s data up for sale, perhaps after acquiring it with the same stolen credentials it used to crack Samsung Germany.…

The BBC and Blizzard Entertainment have chipped in with contributions

The Open InfraFoundation has delivered a new version of OpenStack named “Epoxy” and thinks it’s an even better option for those seeking a VMware alternative.…

An anonymous reader quotes a report from 404 Media: A "vibe coded" AI app developed by entrepreneur and Y Combinator group partner Tom Blomfield has generated recipes that gave users instruction on how to make "Cyanide Ice Cream," "Thick White Cum Soup," and "Uranium Bomb," using those actual substances as ingredients. Vibe coding, in case you are unfamiliar, is the new practice where people, some with limited coding experience, rapidly develop software with AI assisted coding tools without overthinking how efficient the code is as long as it's functional. This is how Blomfield said he made RecipeNinja.AI. [...] The recipe for Cyanide Ice Cream was still live on RecipeNinja.AI at the time of writing, as are recipes for Platypus Milk Cream Soup, Werewolf Cream Glazing, Cholera-Inspired Chocolate Cake, and other nonsense. Other recipes for things people shouldn't eat have been removed. It also appears that Blomfield has introduced content moderation since users discovered they could generate dangerous or extremely stupid recipes. I wasn't able to generate recipes for asbestos cake, bullet tacos, or glue pizza. I was able to generate a recipe for "very dry tacos," which looks not very good but not dangerous. In a March 20 blog on his personal site, Blomfield explained that he's a startup founder turned investor, and while he has experience with PHP and Ruby on Rails, he has not written a line of code professionally since 2015. "In my day job at Y Combinator, I'm around founders who are building amazing stuff with AI every day and I kept hearing about the advances in tools like Lovable, Cursor and Windsurf," he wrote, referring to AI-assisted coding tools. "I love building stuff and I've always got a list of little apps I want to build if I had more free time." After playing around with them, he wrote, he decided to build RecipeNinja.AI, which can take a prompt as simple as "Lasagna," and generate an image of the finished dish along with a step-by-stape recipe which can use ElevenLabs's AI generated voice to narrate the instruction so the user doesn't have to interact with a device with his tomato sauce-covered fingers. "I was pretty astonished that Windsurf managed to integrate both the OpenAI and Elevenlabs APIs without me doing very much at all," Blomfield wrote. "After we had a couple of problems with the open AI Ruby library, it quickly fell back to a raw ruby HTTP client implementation, but I honestly didn't care. As long as it worked, I didn't really mind if it used 20 lines of code or two lines of code." Having some kind of voice controlled recipe app sounds like a pretty good idea to me, and it's impressive that Blomfield was able to get something up and running so fast given his limited coding experience. But the problem is that he also allowed users to generate their own recipes with seemingly very few guardrails on what kind of recipes are and are not allowed, and that the site kept those results and showed them to other users.

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