Linux fréttir

Beware of Promoting AI in Products, Researchers Warn Marketers

Slashdot - Mon, 2025-06-30 00:34
The Wall Street Journal reports that "consumers have less trust in offerings labeled as being powered by artificial intelligence, which can reduce their interest in buying them, researchers say." The effect is especially pronounced for offerings perceived to be riskier buys, such as a car or a medical-diagnostic service, say the researchers, who were from Washington State University and Temple University. "When we were thinking about this project, we thought that AI will improve [consumers' willingness to buy] because everyone is promoting AI in their products," says Dogan Gursoy, a regents professor of hospitality business management at Washington State and one of the study's authors. "But apparently it has a negative effect, not a positive one." In multiple experiments, involving different people, the researchers split participants into two groups of around 100 each. One group read ads for fictional products and services that featured the terms "artificial intelligence" or "AI-powered," while the other group read ads that used the terms "new technology" or "equipped with cutting-edge technologies." In each test, members of the group that saw the AI-related wording were less likely to say they would want to try, buy or actively seek out any of the products or services being advertised compared with people in the other group. The difference was smaller for items researchers called low risk — such as a television and a generic customer-service offering... Meanwhile, a separate, forthcoming study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers' reaction to AI in products. "We straight up asked consumers, 'If you saw a product that you liked that was advertised as including AI, would that make you more or less likely to buy it?' " says Jennifer Kent, the firm's vice president of research. Of the roughly 4,000 Americans in the survey, 18% said AI would make them more likely to buy, 24% said less likely and to 58% it made no difference, according to the study. "Before this wave of generative AI attention over the past couple of years, AI-enabled features actually have tested very, very well," Kent says.

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Categories: Linux fréttir

Earth is Trapping Much More Heat Than Climate Models Forecast

Slashdot - Sun, 2025-06-29 22:36
What happens if you track how much heat enters Earth's atmosphere and how much heat leaves? You discover that Earth's energy budget "is now well and truly out of balance," three climate researchers write at The Conversation: Our recent research found this imbalance has more than doubled over the last 20 years. Other researchers have come to the same conclusions. This imbalance is now substantially more than climate models have suggested... These findings suggest climate change might well accelerate in the coming years... [T]he burning of coal, oil and gas has now added more than two trillion tonnes of carbon dioxide and other greenhouse gases to the atmosphere. These trap more and more heat, preventing it from leaving. Some of this extra heat is warming the land or melting sea ice, glaciers and ice sheets. But this is a tiny fraction. Fully 90% has gone into the oceans due to their huge heat capacity... The doubling of the energy imbalance has come as a shock, because the sophisticated climate models we use largely didn't predict such a large and rapid change. Typically, the models forecast less than half of the change we're seeing in the real world. We don't yet have a full explanation. But new research suggests changes in clouds is a big factor. Clouds have a cooling effect overall. But the area covered by highly reflective white clouds has shrunk, while the area of jumbled, less reflective clouds has grown. While we don't know why the cloud are changing, it "might be part of a trend caused by global warming itself, that is, a positive feedback on climate change. These findings suggest recent extremely hot years are not one-offs but may reflect a strengthening of warming over the coming decade or longer...." "We've known the solution for a long time: stop the routine burning of fossil fuels and phase out human activities causing emissions such as deforestation."

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Categories: Linux fréttir

For the Free Software Foundation's Summer Fundraiser, the 'GNU Press Shop' is Open

Slashdot - Sun, 2025-06-29 21:34
The Free Software Foundation is a non-profit — and they're having some fun with it. They've just announced a summer fundraiser, "and that means the GNU Press Shop is open!" From now until July 28, you can buy your FSF gear at the GNU Press shop. First and foremost, there's the launch of the FSF's fortieth anniversary shirt in a summery yellow. We're taking orders for a limited time for these (until July 28), and then printing them — you should have yours on your shoulders a few weeks after the shop closes. We've also restocked some favorites in the shop: - A fresh batch of the popular Ada & Zangemann: A Tale of Software, Skateboards, and Raspberry Ice Cream book by Matthias Kirschner from the Free Software Foundation Europe (FSFE). This tale of software, skateboards, and raspberry ice cream teaches kids how neat and exciting it is having control over your software, a perfect fun summer read! - Reading is hard in the glaring sun, so shade your eyes with a freshly restocked GNU baseball cap in pitch black with brilliant gold embroidery. These are great for wearing anywhere, especially to free software events. - For privacy, protect yourself from surveillance with ease and panache with this slick webcam guard. We also hope you'll consider becoming an FSF associate member, putting yourself at the heart of our commitment to ensuring a world where all software respects our freedom and dignity. Plus, you'll help us reach our summer fundraising goal of 200 new associate members before July 11, and of course you'll also receive a 20% discount at the GNU Press Shop. A note about shipping: the GNU Press shop opens periodically, and we collect all orders during this time and schedule orders to be sent out on specific shipping dates with the help of volunteers. We will be doing the shipping at the end of the FSF's fundraiser, which means there will be a delay between placing your order and receiving it... If you happen to be in the Boston area in July, and would like to support the FSF's work, we are looking for volunteers to help pack and ship our orders. Also on sale are the book "Free as in Freedom 2.0" (Richard Stallman's 2010 revision of the 2002 biography by Sam Williams with extensive additional commentary) and "Free Software Free Society: Selected Essays of Richard M. Stallman" (the 3rd edition published in 2015). And there's also several other books, t-shirts, other FSF-branded gear, and even a sticker that warns people "There is no cloud... just other people's computers."

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