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Windows 10's formal end-of-support arrived in October, and while the operating system is generally remembered as one of the "good" versions of Windows -- the most widely used since XP -- many of the annoyances people complain about in Windows 11 actually started during the Windows 10 era, ArsTechnica writes. Windows 10 earned its positive reputation primarily by not being Windows 8. It restored a version of the traditional Start menu, rolled out as a free upgrade to Windows 7 and 8 users, and ran on virtually all the same hardware as those older versions. Microsoft introduced the Windows Subsystem for Linux during this period and eventually rebuilt Edge on Chromium. The company seemed more willing to meet users where they were rather than forcing them to change their behavior. But Windows 10 also began collecting more information about how users interacted with the operating system, cluttered the lock screen with advertisements and news articles, and added third-party app icons to the Start menu without user consent. The mandatory Microsoft Account sign-in requirement -- one of Windows 11's most frequently complained-about features -- was a Windows 10 innovation, easier to circumvent at the time but clearly a step down the road Windows 11 is currently traveling. To be sure, Windows 11 has made things worse by stacking new irritants on top of old ones. The Microsoft Account requirement expanded to both Home and Pro editions, the SCOOBE screen now regularly nags users to "finish setting up" years-old installations and Microsoft's Copilot push changed the default PC keyboard layout for the first time in 30 years.

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Americans are settling into streaming habits that should worry Hollywood executives, as new Nielsen data analyzed by Bloomberg reveals that not a single new original series cracked the top 10 most-watched streaming shows in 2025 -- the first time this has happened since Nielsen began publishing streaming data in 2020. The shift extends beyond original programming as free, ad-supported streaming services are growing faster than their paid counterparts. YouTube has become the most-watched streaming service on American televisions, now larger than Netflix and Amazon combined. The Roku Channel and Tubi have nearly doubled in size over the past two years, while Peacock and Warner Bros.' streaming services have stagnated at roughly half their free competitors' viewership share. Netflix still dominates when it comes to hits, accounting for about two-thirds of original programs appearing in Nielsen's weekly top 10 lists. But that dominance is eroding -- the company's share of streaming viewership has fallen below 20%. Meanwhile, Disney's streaming services haven't increased their share of TV viewing in three years, and Amazon is closing in. The most-watched original series of 2025 was Squid Game's final season, followed by returning shows Wednesday and Love Island.

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Extortion group Lovely claims to have stolen 40 million pieces of info from publisher Conde Nast

A criminal group is beating Conde Nast over the head for not responding sooner to its extortion attempt by posting stolen subscribers' email and home addresses and warning the publisher of Wired, The New Yorker, Vanity Fair, and Teen Vogue that it has 40 million more entries.…

Michal Kicinski, who co-founded both CD Projekt and the DRM-free digital games store GOG back in 2008, has acquired 100% ownership of GOG from CD Projekt, bringing the platform full circle to one of its original creators. GOG was already operating as part of CD Projekt through its Sp.z.o.o. subsidiary, but Kicinski now takes complete control of the company. The platform will continue operating independently and maintain its commitment to DRM-free gaming. "The mission stays the same: Make Games Live Forever," GOG said in its announcement. CD Projekt's joint CEO Michal Nowakowski said the parent company's focus on its development roadmap and franchise expansion made this the right time for the move. GOG has signed a distribution agreement ensuring all upcoming CD Projekt Red titles will release on the platform. Kicinski, describing himself as a "mature gamer" who plays classics, said he's personally involved in developing several retro-spirited games slated for GOG in 2026.

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There’s a big salary up for grabs if you can handle a high-stress role with a track record of turnover

How’d you like to earn more than half a million dollars working for one of the world’s fastest-growing tech companies? The catch: the job is stressful, and the last few people tasked with it didn’t stick around. Over the weekend, OpenAI boss Sam Altman went public with a search for a new Head of Preparedness, saying rapidly improving AI models are creating new risks that need closer oversight.…

AI-generated video tools like OpenAI's Sora will make individual content creators "far, far, far less valuable" as social media platforms shift toward algorithmically generated content tailored to each viewer, according to Michael Mignano, a partner at venture capital firm Lightspeed and who cofounded the podcasting platform Anchor before Spotify acquired it. Speaking on a podcast, Mignano described a future where content is generated instantaneously and artificially to suit the viewer. The TikTok algorithm is powerful, he said, but it still requires human beings to make content -- and there's a cost to that. AI could drive those costs down significantly. Mignano called this shift the "death of the creator" in a post, acknowledging it was "devastating" but arguing it marked a "whole new chapter for the internet." In an email to Business Insider, Mignano wrote that quality will win out. "Platforms will no longer reward humans posting the same old, tried and true formats and memes," he wrote. "True uniqueness of image, likeness, and creativity will be the only viable path for human-created content."

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A group of researchers is calling on universities to treat consulting work as a strategic priority, arguing that bureaucratic obstacles and inconsistent policies have left a massive revenue stream largely untapped even as higher education institutions face mounting financial pressures. (Consulting work refers to academics offering their advice and expertise to outside organizations -- industry, government, civil society -- for a fee. It's one of the most direct and scalable ways academics can shape the world beyond campus, and the projects are typically shorter in duration and easier to set up than alternatives like spin-out companies.) Writing in Nature, the authors found that fewer than 10% of academic staff at nine UK universities engaged in consulting work, and the number of academic consulting contracts across the country fell 38% over the past decade -- from around 99,000 in 2014-15 to fewer than 62,000 in 2023-24. Academic consulting in the UK is currently worth roughly $675-810 million annually, a figure that represents just 0.6% of the country's $124 billion management consulting market. The authors examined policies at 30 universities and surveyed 76 fellows from a UK Research and Innovation programme. Two-thirds of the surveyed institutions had publicly available consulting policies, and two outright prohibit private consulting. Permitted consulting time ranged from unlimited to 30 days or fewer per year, institutional charges varied from 10-40% of fees, and contract approval timelines stretched from 24 hours to several months. Private consultancy firms are moving into this space, capturing opportunities that universities neglect. Small-scale projects under $6,750 are commonly sidelined by university contract offices because they represent too small an income for strained institutional resources. The authors propose standardized policies across institutions, shared consulting income with departments, and faster approval processes -- reforms similar to those already implemented for university spin-out companies.

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Imagine there's no AI. It's easy if you try

Opinion The oxygen of publicity this year has mostly been consumed by our two-lettered friend, AI. There's no reason to think this will change in 2026. However, through the magic of journalism, here's a world where that's not true, a world where other things are happening that will shape the future. We like to call it the real world, and here's what's happening there and why it matters.…

Google's Pixel 10 series arrived this year as the company's first eSIM-only lineup in the United States, forcing users who wanted to review or buy the new phones to abandon their physical SIM cards entirely. Ryan Whitwam, a senior technology reporter at Ars Technica, made the switch and now regrets it, he says. "In the three months since Google forced me to give up my physical SIM card, I've only needed to move my eSIM occasionally," Whitwam wrote. "Still, my phone number has ended up stuck in limbo on two occasions." The core problem is how carriers handle verification. When an eSIM transfer fails and you need support, carriers authenticate via SMS -- a message you cannot receive because your SIM is broken. "What should have been 30 seconds of fiddling with a piece of plastic turned into an hour standing around a retail storefront," Whitwam noted. Apple started this trend by dropping the SIM slot on iPhone 14 in 2022. The space savings are modest: the international iPhone 17 has a smaller battery than its eSIM-only counterpart by only about 8%. Google's US Pixel 10 models offer no such trade-off -- they lack the SIM slot but "unfortunately don't have more of anything compared to the international versions." He concludes: "A physical SIM is essentially foolproof, and eSIM is not."

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The AI industry, for all the anxiety about mass unemployment, is quietly minting entirely new job categories that require distinctly human skills -- empathy, judgment, and the ability to calm down a passenger trapped inside a broken-down robotaxi. Data annotators are no longer just low-paid gig workers tagging images. Experts in finance, law, and medicine now train advanced AI models, earning $90 an hour on average through platforms like Mercor, a startup recently valued at $10 billion, according to CEO Brendan Foody. Forward-deployed engineers, a role pioneered by Palantir, customize AI tools on-site for clients; YCombinator's portfolio companies now have 63 job postings for such roles, up from four last year. The AI Workforce Consortium, a research group led by Cisco that examined 50 IT jobs across wealthy countries, found AI risk-and-governance specialists to be the fastest-growing category -- outpacing even AI programmers.

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The world's largest hotel chains are aggressively pushing customers toward direct bookings as they brace for a future where AI "agents" could reshape how travelers find and reserve rooms. Marriott, Hilton, Hyatt and Wyndham have all expanded their loyalty programs and perks in recent months, aiming to reduce their reliance on online travel agents like Expedia and Booking.com that typically charge commissions of 15 to 25%. Marriott's Bonvoy program reached almost 260 million members by the end of September, an 18% jump from the prior year. Hilton has lowered the barriers to elite status and struck partnerships that let members spend points outside its hotel portfolio. AI-powered booking tools could route customers away from brand-conscious decisions, but they could also offer hotels a cheaper distribution channel than traditional OTAs. Marriott CFO Leeny Oberg said at a conference this month that AI bookings "could potentially be cheaper than the OTAs." Wyndham CEO Geoff Ballotti called tools like ChatGPT and Gemini "a unique opportunity" to reduce OTA dependency.

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