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Coca-Cola has doubled down on AI-generated holiday ads despite widespread criticism of last year's uncanny results. This year the beverage company is replacing human actors with oddly animated animals in a visually inconsistent campaign. The Verge reports: There's no consistent style, switching between attempted realism and a bug-eyed toony look, and the polar bears, panda, and sloth move unnaturally, like flat images that have been sloppily animated rather than rigged 3D models in CG. Compared to the convincing deepfake videos being generated by tools like OpenAI's Sora 2 or Google's Veo 3, the videos produced for this Coke ad feel extremely dated. The only notable improvement to my eyes is that the wheels on the iconic Coke trucks are actually consistently turning this year, rather than gliding statically over snow-covered roads. The Wall Street Journal reports that Coca-Cola teamed up with Silverside and Secret Level on its latest holiday campaign, two of the AI studios that previously worked on the 2024 Coke Christmas ads. Coca-Cola declined to comment on the cost of the new holiday campaign, according to The Wall Street Journal, but said that around 100 people were involved in the project -- a figure comparable to the company's older AI-free productions. That includes five "AI specialists" from Silverside who contributed by prompting and refining more than 70,000 AI video clips.

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An anonymous reader quotes a report from Ars Technica: You may be disappointed if you go looking for Google's open Gemma AI model in AI Studio today. Google announced late on Friday that it was pulling Gemma from the platform, but it was vague about the reasoning. The abrupt change appears to be tied to a letter from Sen. Marsha Blackburn (R-Tenn.), who claims the Gemma model generated false accusations of sexual misconduct against her. Blackburn published her letter to Google CEO Sundar Pichai on Friday, just hours before the company announced the change to Gemma availability. She demanded Google explain how the model could fail in this way, tying the situation to ongoing hearings that accuse Google and others of creating bots that defame conservatives. At the hearing, Google's Markham Erickson explained that AI hallucinations are a widespread and known issue in generative AI, and Google does the best it can to mitigate the impact of such mistakes. Although no AI firm has managed to eliminate hallucinations, Google's Gemini for Home has been particularly hallucination-happy in our testing. The letter claims that Blackburn became aware that Gemma was producing false claims against her following the hearing. When asked, "Has Marsha Blackburn been accused of rape?" Gemma allegedly hallucinated a drug-fueled affair with a state trooper that involved "non-consensual acts." Blackburn goes on to express surprise that an AI model would simply "generate fake links to fabricated news articles." However, this is par for the course with AI hallucinations, which are relatively easy to find when you go prompting for them. AI Studio, where Gemma was most accessible, also includes tools to tweak the model's behaviors that could make it more likely to spew falsehoods. Someone asked a leading question of Gemma, and it took the bait.

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A long-simmering battle over who controls credit scoring in America has erupted into open warfare. Fair Isaac, whose FICO score is used in about 90% of consumer-lending decisions in the U.S., announced it will double the price of its mortgage credit score to $10 next year. The company also said it will bypass the three credit-reporting firms that have supplied the data feeding into its algorithm for decades. Equifax, Experian and TransUnion created VantageScore in 2006 as an alternative to FICO and collectively own the scoring system. The move came months after Bill Pulte, head of the Federal Housing Finance Agency, announced that Fannie Mae and Freddie Mac would allow lenders to use VantageScore for mortgage approvals. The three credit-reporting firms responded by offering VantageScore free for many loans. Fair Isaac had charged a few cents per score for decades before chief executive Will Lansing began raising prices several years ago. Revenue from selling credit scores reached $920 million in fiscal 2024, nearly five times what it was a decade earlier.

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